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AI Insights · Timothy · October 2025

Top Beauty Retail Apps on Android in South Africa: Q3 2025 Performance

Explore the performance trends of top beauty retail apps in South Africa during Q3 2025, with insights on downloads and revenue from Sensor Tower.

Top Beauty Retail Apps on Android in South Africa: Q3 2025 Performance

In the third quarter of 2025, several beauty retail applications on the Android platform in South Africa showcased diverse performance trends. Data sourced from Sensor Tower reveals interesting insights into downloads and revenue for these apps.

VILLA FRAGRANCES maintained steady weekly downloads, peaking at around 659 in late August. The app's download numbers saw fluctuations but remained mostly stable throughout the quarter.

Standard Skin & Beauty experienced significant growth in downloads, surging to 900 by the end of September. This upward trend was particularly noticeable in the last two weeks of the quarter.

Think Dirty showed a consistent pattern with weekly downloads stabilizing around 224 by the end of September. Weekly revenue for Think Dirty displayed minor fluctuations, generally hovering between $14 and $35, while weekly active users remained relatively stable, averaging around 4.7K.

perfume co saw a decline in weekly downloads, dropping to 45 in late September. Despite this decrease, the app maintained a steady presence in the market.

SKIN functional had a varied download pattern, with numbers peaking at 113 in mid-July and declining towards the end of the quarter.

For more detailed insights and comprehensive data analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025